News

Beijing, January 10, 2022 - In order to promote the development of autonomous driving technology and improve vehicle safety, Texas Instruments (TI) (Nasdaq: TXN) today held a press conference in China to announce the launch of the new AWR2944 vehicle Millimeter-wave radar sensors that help automakers improve the object-sensing capabilities of advanced driver assistance systems (ADAS).

At the press conference, Cai Zheng, general manager of Texas Instruments China Automotive Division, said: "With decades of automotive expertise and a complete line of analog and embedded processing devices, we can solve more complex designs. It helps Chinese customers to easily design flexible driver assistance systems."

TI's new AWR2944 mmWave radar sensor extends its broad portfolio of analog and embedded processing products and technologies, giving automotive engineers more tools to drive innovation in automotive systems. The sensor will enhance vehicle performance in areas such as rapid object detection, blind-spot monitoring, and efficient cornering and cornering navigation, paving the way for automakers' vision of a collision-free driving experience.

"Navigating lane changes and sharp turns is one of the most complex design challenges our customers currently face," said Yariv Raveh, TI mmWave Radar Business Unit Manager. "To create a safer driving experience, driving Assistance systems must process massive amounts of data quickly and accurately and interact with the driver explicitly."

According to the Federal Highway Administration, more than 50% of traffic fatalities and injuries occur at or near intersections[1]. With the entry into force of the new motor vehicle safety requirements of UN Regulation 79 and the updated New Car Evaluation Procedure (NCAP) standards, automakers must improve steering systems to support advanced driver assistance and autonomous driving features. To learn more about the latest safety requirements, read the technical article What ADAS Engineers Need to Know About New NCAP Radar Requirements.

The 77 GHz AWR2944 mmWave radar sensor helps automakers meet these safety regulations while delivering excellent RF performance in a small form factor (about 30% smaller than current mmWave radar sensors). The AWR2944 sensor integrates four transmitters with 33% higher resolution than existing millimeter-wave radar sensors, enabling vehicles to detect obstacles more clearly and avoid collisions.

"In addition, the new sensor's unique hardware configuration provides Doppler Division Multiple Access (DDMA)-based signal processing to sense oncoming oncoming vehicles at 40% greater range than before Vehicle." Jiang Hong, director of embedded product systems and applications of Texas Instruments (TI) China, introduced at the press conference.

TI's ADAS solutions include high-performance integrated SoC radar sensors, efficient edge AI processors, and automotive-compliant power management ICs (PMICs) such as the LP87745-Q1 for radar monolithic microwave processors low-noise multi-track PMIC), enabling automakers to develop vehicles that are more sensitive to their surroundings. To learn more about recent innovations in TI's ADAS technology, read the blog post "ADAS: Technological Advances Enable Safer Mobile Driving Scenarios."

"The ability to detect corner situations has historically been a challenge for autonomous and semi-autonomous vehicles. This challenge is also an opportunity to design high-quality ADAS systems that help enhance vehicle perception," TI's Jacinto™ Processor Business "For autonomous parking and autonomous driving, using devices such as the AWR2944 sensor to detect objects at greater distances and then seamlessly processing the data with our Jacinto processor can improve vehicle perception and safety," said Division Manager Curt Moore. "

TI has been innovating technologies in the automotive space for more than 40 years, from supporting airbag deployment to enabling advanced vehicle electrification. With TI's software compatibility, automakers can scale across all vehicle models, while extensive support and design resources, including technical content, evaluation modules and reference designs, make ADAS design easier. With an eye toward the future, TI believes that the synergy of semiconductor suppliers, systems engineers and automakers is critical to accelerating time-to-market and complying with changing regulatory requirements.

To learn about TI's latest product and technology demonstrations in automotive safety, visit ti.com/CES.

Packaging and Availability

Automakers can start designing quickly by purchasing the AWR2944 mmWave radar sensor and its evaluation module (AWR2944EVM) from TI.com.cn. Various payment and shipping methods are available on TI.com.cn.